BA (Hons) International Business

The programme runs over four levels, including teaching activities coupled with independent learning. The course explores how students can put what they have learned over the four years into practice within a business, and how they could implement change in an organisation through the knowledge they have gained.

Level 1

The first level introduces students to the basic concepts of business, and the key operational elements of running a company, such as finance, marketing, human resources, general business and economics.

• Business in the 21st Century (20 Credits)
• Fundamentals of Marketing (20 Credits)
• Accounting for Business (20 Credits)
• The Economic Environment (20 Credits)
• Introducing People Management (20 Credits)
• Business English (20 Credits)

Level 2

In level two, the basic concepts are taken to a more operational level and students start to understand the application of each within a business environment.

• Operations Management (20 Credits)
• Organisational Behaviour (20 Credits)
• International Marketing (20 Credits)
• Global Macroeconomic Policies (20 Credits)
• Learning and Development (20 Credits)
• Professional Development Experience 1 (20 Credits)

Level 3

In level three, students will look at the concepts from a more strategic perspective, aligning what has been learned in previous years to specific business scenarios.

• Business Research Skills (20 Credits)
• Strategic Management (20 Credits)
• Consumer Behaviour (20 Credits)
• Enterprise Creation (20 Credits)
• Digital Project (20 Credits)
• Managing Performance & Reward (20 Credits)

Level 4

The final level focuses on the dissertation, with students looking at their own personal development throughout duration of the programme.

• Aspiring Futures (20 Credits)
• Brands and Branding (20 Credits)
• Organisational Transformation (20 Credits)
• Critical Issues in International HRM (20 Credits)
• Honours Dissertation (Business) (40 Credits)

Assessment is carried out through a combination of written exams, presentations, case studies, portfolio building and assignments over each academic level of the degree programme.

The overall assessment strategy ensures that a coherent balance of assessment is in place and that assessment supports employability and other complex learning intentions.

Students will frequently be given tasks to complete outside formal contact hours. These tasks are not necessarily assessable but will help you develop your understanding and knowledge from the feedback that you receive.

In addition to formal learning students will undertake significant levels of self-learning through the various mediums such as VLE, discussion boards, the Internet, databases, journals and reference books.

It is implicit in the course that by the end of their studies, students will have acquired a high level of competence in the learning technologies and the application of relevant software. The majority of modules require the use of computers for coursework submissions.

Learning and teaching

• Scheduled learning: 36 hours
• Independent study: 124 hours

Total 200 hours for each module.

Delivery methods

• Lectures: 1.5 hours x 10 weeks
• Tutorials: 2 hours x 10 weeks
• Workshops: 1 hour