Digital marketing is one of the fastest-growing fields in business. Our MBA with digital marketing prepares students for a successful career in digital marketing by exposing them to various business functions, such as accounting, finance, marketing and human resources. Students will learn about how the rapid advancement of digital media over the last decade and how it has revolutionised the way companies understand and use marketing to attract new customers.
The MBA with digital marketing course is perfect for ambitious students with entrepreneurial mindsets who have a relevant bachelor’s degree or professional experience working in business or digital marketing. Throughout the course, students will master the many skills that make up digital marketing, including SEO, PPC, and email marketing, as well as learn about a wide range of topics from business strategy and management skills to personal development skills.
Just like our other MBA degrees, digital marketing students must complete three core modules that focus on leading and managing a business, professional management skills, and creating business advantage. The digital marketing pathway also includes an additional two courses for students to complete that cover digital marketing strategies and theoretical perspectives in digital marketing. Finally, students have the choice between completing a strategic business project or developing professional practice, which allows them to put what they’ve learned throughout the program into practice within a real-world setting across and within various sectors from local to global.
What can I do with a Digital Marketing degree?
With an MBA with digital marketing, students can find jobs at a wide variety of companies and in a number of settings, from consulting to full-time employment with a business.
What Jobs Can I Get?
Business analysts are tasked with the unique responsibility of connecting the technical and business sides of a company. They look at data and market trends to develop new marketing plans and give recommendations on how to improve. Business analysts will present their findings to stakeholders and explain how new technologies and campaigns can increase brand awareness and drive more traffic and new customers to the business. They work closely with both the tech and finance teams as well as marketing, so it’s vital that business analysts understand how the systems work so they can make the most informed decisions and have a deep understanding of the business and its services to market it.
Digital marketing managers develop, implement and manage marketing campaigns to promote their company and its services or products. They are responsible for increasing brand awareness, driving traffic to stores or websites, and acquiring leads which are then passed on to the relevant teams. Digital marketing managers also use tools to gather data such as the number of views an image received or how many unique visitors a site had and analyse this data to find opportunities for improvement. Some of the tools digital marketing managers use are social media management apps and dashboards, which both provide valuable insights. They are also responsible for email and social media marketing which can often be done using some of the tools mentioned above and are designed to bring new business to the company and promote their services or products.
Account executives work with clients to ensure their campaigns run smoothly and report data back to them throughout a campaign to make tweaks and improvements for greater returns. They’re also responsible for creating and maintaining strong relationships with clients to maintain their business. Account executives work with clients to identify their needs and generate a campaign to achieve their goals while also remaining on budget and within a certain timeframe. Within their own company, account executives work within a team of other account executives to collaborate and run strong campaigns. They will also present their reports and data to account directors and other valuable stakeholders.
Business development managers are responsible for driving business growth and generating new revenue. Depending on their industry and the company they work for, business development managers can have different responsibilities and use different tactics. Most often, they are responsible for identifying new markets and partnerships as well as looking for opportunities and ideas for new products. At the root of everything a business development manager does is the goal of bringing in more revenue and further developing the business. Business development managers use a number of tactics to achieve these goals, which include attending events, conferences and exhibitions, cold calling, networking and contacting leads. They are also often responsible for making sales projections and predicting revenue to find opportunities for improvement.
In any one of the above roles, you will be able to help a company grow their presence at a local and global level using the skillset you developed throughout the MBA program. After graduation, you’ll be able to find a job across a number of different industries and sectors and in varying capacities.
What companies could I work for?
The Prince’s Trust
The Prince’s Trust is a UK charity founded by Prince Charles in 1976 to support vulnerable young people between the ages of 11 and 30 and help them get their lives on track. Many of the individuals who receive help from the Prince’s Trust are in or leaving care, unemployed, struggling in school, dealing with homelessness or mental health issues, or have been in trouble with the law. Since 1976, the Prince’s Trust has added five subsidiaries outside the UK, including Prince’s Trust International, Prince’s Trust Australia and Prince’s Trust America. The charity employs around 1200 staff in the UK and also has nearly 10000 volunteers.
McKinsey and Company
McKinsey and Company is the oldest and largest of the big three management consultancies and is often referred to as the most prestigious consultancy firm in the world. The firm was founded in 1926 by James McKinsey, an accounting professor at the University of Chicago. In the beginning, they gave advice on how to use accounting as a management tool and created a list of principles, including only working with CEOs and having their primary focus be on the client’s interests rather than on their own revenues. McKinsey and Company grew significantly during the 1950s, going from 88 employees in 1951 to more than 200 by 1960 as well as expanding to London. Today, there are more than 30000 employees and offices in 65 countries and 135 cities around the world.
Best known for its extensive website and quick shipping, Amazon was founded in 1994 by Jeff Bezos, although it was called Cadabra until 1995. The business began as an online book retailer based out of Seattle and since then has evolved into the world’s most valuable brand. Today, Amazon owns a number of companies across a wide variety of industries that all have their own digital marketing needs, which include initiating and executing global campaigns as well as implementing marketing strategies and collaborating with teams located around the world.