MSc Digital Marketing
The MSc Digital Marketing course develops the practical, strategic and analytical skills needed for digital marketing careers and includes...
An Account Executive manages relationships with clients while helping an organisation win and grow business. The title is used across sectors including advertising, marketing, technology, professional services and sales, so the exact balance between client service and new-business development varies by employer. Account Executives typically learn what a client needs, present suitable products or services, coordinate work internally and make sure agreed objectives are delivered. In sales-focused roles they may also prospect for new clients, negotiate contracts and work towards revenue targets.
Build and maintain relationships with clients and prospects. Understand client requirements and recommend appropriate products or services. Prepare proposals, presentations and quotations. Coordinate with internal teams to deliver client work. Negotiate terms and help close new business. Monitor accounts, revenue targets and customer satisfaction.
Account Executive salaries vary significantly by industry and whether commission is included. Current UK salary data places the average base salary at around £39,100 per year, although entry-level roles can pay less and experienced technology or enterprise sales roles can pay substantially more. Many commercial Account Executive positions also include commission or performance-related bonuses, meaning total earnings can be considerably higher than the basic salary.
Account Executives generally work standard full-time office hours, commonly around 37 to 40 hours per week. Some roles require additional hours for client meetings, pitches, networking events or deadlines. Jobs are available throughout the UK, with concentrations in major business centres. Office, hybrid and remote arrangements are common, although travel to meet clients may be required.
The role is fast-paced and relationship-driven. You may spend your day speaking with clients, preparing proposals, attending internal meetings and following up new opportunities. Priorities can change quickly according to client needs. Commercial targets are common, particularly in sales roles. Successful Account Executives need to balance the client's interests with their employer's commercial objectives and communicate effectively with several internal teams.
Entry requirements vary. Many employers accept graduates from any discipline, while degrees in business, marketing, communications or a subject relevant to the employer's industry can be particularly useful. A degree is not always essential. Sales, customer-service or sector experience can provide an alternative route, and many employers provide product and sales training.
Experience in sales, customer service, marketing or business development can be valuable. Internships, placements and junior client-services roles can provide a route into the profession. For specialist sectors such as technology or financial services, knowledge of the industry can be particularly useful. Employers also value evidence that you can communicate confidently and build relationships.
Account Executives can progress to Senior Account Executive, Account Manager, Key Account Manager or Sales Manager positions. High-performing employees may eventually manage major strategic accounts or lead sales teams. Other possibilities include business development, partnerships, customer success, commercial management or sales leadership roles such as Sales Director.
Build the skills needed for this role with these courses.
Common questions about this role.
Step-by-step guidance on preparing and submitting your university application.
Step-by-step guidance on preparing and submitting your university application.
Learn what qualifications and English levels you’ll need to apply.
Learn what qualifications and English levels you’ll need to apply.
Find essential information on UK student visas, immigration, and ATAS certificates.
Find essential information on UK student visas, immigration, and ATAS certificates.
Understand tuition fees, payment options, and financial requirements before you apply.
Understand tuition fees, payment options, and financial requirements before you apply.
