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The MSc Digital Marketing course develops the practical, strategic and analytical skills needed for digital marketing careers and includes Digital Marketing Institute accreditation.
MSc
One year full-time
September, January, May
The MSc Digital Marketing course focuses on the practical and strategic requirements expected of digital marketing graduates, underpinned by relevant academic theory.
You will study digital marketing theory and practice, digital branding, creative research, content and media management, future marketing and transformational technology, and practical issues in events as an optional area. The course also includes the Professional Diploma in Digital Marketing delivered online by the Digital Marketing Institute alongside the MSc.
Assessment is designed to reflect the practical nature of the digital marketing industry, using reports, case studies, portfolios, presentations and live case study work to help build employability.
This course is for graduates who want to develop advanced skills in digital marketing, branding, content, social media, online customer experience, digital strategy and marketing analytics.
Graduates can progress into roles such as digital marketing manager, marketing manager, paid social manager, knowledge transfer associate, content or brand roles, consultancy, or further doctoral study.
The course is accredited by the Digital Marketing Institute and includes the Professional Diploma in Digital Marketing.
Develop industry-relevant skills through case studies, portfolios, presentations and live digital marketing tasks.
Choose between a traditional dissertation and Developing Professional Practice project route.
Students take either the Marketing, Events and Tourism Dissertation or Developing Professional Practice as the 60-credit final route.
Full-time students typically watch online lecture videos and complete reading tasks before weekly two-hour on-campus tutorial sessions. Modules use recorded materials, workshops, case studies, presentations, discussion tasks and practical activities. Assessment includes practical, industry-focused formats such as reports, portfolios, presentations and case studies.
The course is accredited by the Digital Marketing Institute and students undertake the Professional Diploma in Digital Marketing online alongside the MSc. Students may choose Developing Professional Practice as an alternative to the dissertation, completing a practical or strategic project with an organisation.
Students who successfully complete 180 credits at SCQF Level 11, including the required core modules and final project route, are eligible for the MSc Digital Marketing award.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Please visit our Postgraduate entry requirements page for information on our different entry requirements, including country-specific details for EU and non-EU qualifications.
Applicants will typically possess an honours degree in a relevant area, or equivalent. Other evidence may be considered through recognition of prior learning or credit where appropriate.
Applicants may also be considered with other academic, vocational or professional qualifications deemed equivalent.
Applicants whose first language is not English must demonstrate English competence, usually through TOEFL 550 paper-based, 78 internet-based, IELTS 6.0 with 5.5 in each component, or equivalent.
Students should ensure they have access to suitable electronic devices before starting the course, as they will be expected to use VLE platforms and contribute to online and class-based activities.
Explore the career opportunities this course can lead to. The skills and knowledge you gain can prepare you for a wide range of roles across your chosen industry and support your long-term professional development.
Select your degree and preferred intake month.
Complete and submit the application form.
Provide transcripts and supporting materials.
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