Job profile

Digital Marketing Executive

Digital Marketing Executive Job Profile

What is a Digital Marketing Executive?

A Digital Marketing Executive aids in the development of strategies for establishing a long-term digital relationship with customers.They plan and monitor the company’s continuous social media presence and launch optimised internet adverts in order to raise corporate and brand recognition.

Perhaps more than any other sector, marketing has been turned upside down by digital. On one side, the internet has brought a new level of product visibility, on the other side interaction is becoming increasingly challenging. How can you set your product apart from the others in the age of the digital revolution, when consumers have almost endless options? How do you get new customers? What do you do with the old ones? Is brand loyalty possible in a crowded market? These are just a few of the issues that Digital Marketing Executives are dealing with. Market research and targeting, social media outreach, search engine optimisation, newsletters and direct mailings, lead generation, brand building, and conversion are all parts of a company’s online marketing strategy that a Digital Marketing Executive creates and executes. In a lot of cases, digital marketing executives also consult with IT for issue solutions. Because the digital marketing executive will also be in charge of big-picture operations, keeping up with industry news and trends is crucial. Digital Marketing Executives may cover many areas of Digital Marketing. Some Digital Marketing Executives decide to specialise in one or more of these areas:

  • Content Marketing
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Sponsored Content
  • Native Advertising
  • Email Marketing
  • Marketing Automation
  • Instant Messaging Marketing
  • Online PR
  • Inbound Marketing

Regardless of the career path that you decide upon as a Digital Marketing Executive, employment options are numerous and digital marketing specialists are highly sought after.


Responsibilities of a Digital Marketing Executive are heavily influenced by the size and orientation of the company that they work for.

As a Digital Marketing Executive you can be expected to:

  • Assist the team with the creation of a comprehensive digital marketing plan.
  • Assist the company’s owned media, such as websites, mobile applications, and email/CRM software.
  • Use a variety of digital marketing channels to carry out digital marketing operations (SEO, SEM, Social Media, Email, Mobile, Display)
  • Look after Search Engines Optimisation (SEO) campaigns
  • Assist social media marketing campaigns
  • Assist digital advertising campaigns (Display, SEM, Social, Programmatic)
  • Setting up of conversion, pixel, and event tracking on the website and across all digital channels.
  • Oversee the production of relevant and compelling digital content for distribution across a variety of digital media.
  • Organise the development of relevant and interesting digital content for distribution across a variety of media.
  • Analyse digital marketing analytics data and discuss findings with the team so that optimization strategies may be developed.
  • Do research on market trends, brand audiences and rivals, and the end-to-end consumer experience to increase engagement and conversions.
  • Keep up with new digital tools and platforms, as well as digital marketing trends and new technology, and share your knowledge with the rest of the team.


The national average salary for a Digital Marketing Executive in the United Kingdom is £30,662, ranging from £20.000 to £46,000.

London, being the economic centre of the UK, provides some of the top salaries in the digital marketing industry. A Digital Marketing Executive in London earns an average of £38,105 a year, with salaries ranging from £27,000 to £54,000.

Digital Marketing work can also be performed on a part-time basis and short-term contracts, usually through recruiting agencies.

Working hours and work location 

Working hours for Digital Marketing Executives, on average, range from 37 to 40 hours per week. However, hours may increase during large-scale marketing campaigns and project activities. Flexible work schedules and some remote work may be feasible. Due to the significant impact, the internet has had on client behaviour, you’ll find Digital Marketing Executives in almost any company you can think of. The position of a Digital Marketing Executive is mostly office-based, with a lot of phone, email, and conference call interactions. Travel may be required, particularly in agency positions where client visits are a necessary component of the job. Experienced Digital Marketing Executives who prefer to become independent consultants can work for themselves or freelance.


Digital Marketing Executives should have a bachelor’s or master’s degree in marketing. Taking into account that an MBA with digital marketing degree can assist you in getting the best jobs quicker.  In addition to Digital Marketing related studies, the public relations and communications paths are both beneficial, particularly for displaying more specialised skills. The Skills for Life UK government campaign offers free Skill Bootcamps and The Skills Toolkit online platform that gives you access to free courses, allowing Digital Management Executives to expand on their knowledge and expertise. There are numerous helpful certifications for Digital Marketing Executives. 

These are just some of them:

  • Google Ads Marketing Certification-Google AdWords has shown to be successful for businesses trying to increase their digital marketing ROI. The Google Ads certification is a professional credential for persons who can demonstrate their understanding of Google AdWords. The certificate has a one-year expiration date.
  • Google Analytics Certification– As a free tool to employ in their digital marketing toolset, Google Analytics is vital for marketers. Given how thorough the tool is for users, becoming an expert might be intimidating. You must pass the Google Analytics test to become Google Analytics certified. According to Google, you should have hands-on expertise with Google Analytics but it’s not a condition for taking the exam.
  • Facebook Blueprint Certifications– You have proof of high-level expertise in the digital advertising sector when you have a Facebook Blueprint Certified Professional digital badge to post online. A Blueprint certification shows organisations that you can help them enhance their ad campaigns by using your Facebook knowledge. There are eight certificates available via this program:
  • The Chartered Institute of Marketing (CIM) in Professional Digital Marketing qualification Level 6- A Level 6 CIM qualification enhances your strategic marketing abilities, allowing you to advance in your marketing career and operate at a managerial level.

Because of the comprehensive responsibilities of a Digital Marketing Executive, companies frequently seek applicants with coding, website building, paid advertising, and blog writing experience. The likelihood of being recruited is substantially increased if you have a portfolio and a demonstrated track record of successfully performed digital marketing initiatives. In order to assume the job role of a Digital Marketing Executive, you are usually required to have 1-3 years of experience in the Digital Marketing field.


In order to be a successful Digital Marketing Executive and earn a higher salary you will have to acquire or possess the following knowledge and skills:

must have skills:
  • Excellent written and verbal communication skills
  • Adaptability
  • Creative and innovative thinking
  • Customer Experience Management
  • Decision Making
  • Interpersonal Skills
  • Lifelong Learning
  • Public Relations
  • Research
  • Resource Management
  • Service Orientation
  • Team Coordination
  • Teamwork
  • Time Management
  • Transdisciplinary Thinking
  • Virtual Collaboration
  • Visual Thinking
  • Understanding of marketing theory and practice (traditional and emerging)
  • Experience with B2C social media content creation
  • Proficiency in web analytics tools, i.e., Google Analytics, NetInsight, WebTrends, etc.
  • Proficiency in CRM software, i.e., Salesforce, Oracle, Microsoft Dynamics CRM, SAP, etc.
  • Knowledge of Search Engines Optimisation (SEO) and Search engine marketing (SEM)
  • Experience with CMS and database driven websites
  • Google AdWords
  • HTML and CSS
  • Working knowledge of ad serving tools, i.e, DART, Atlas
  • Flash, action script, and JavaScript coding

Work experience

As a Digital Marketing Executive, you'll be responsible for a variety of tasks related to displaying your company's brand on multiple digital platforms.

If you’re on the fence about whether digital marketing is a good fit for you, you’re certainly wondering about what a Digital Marketing Executive does on a daily basis. The size of your company, whether your product or service is B2B or B2C (business-to-business or consumer-to-consumer), your organisations’ overall goals, where you are in your career, and the area of digital marketing you specialise in will all influence how you spend your day. Of course, like with most employment, there is some redundancy, and you may find yourself doing the same tasks every day. This is especially true for entry-level jobs, where repetition helps to develop experience, expertise, and efficiency. However, as you gain expertise and advance in your career, your day might get more varied. You’ll quickly learn that just a few individuals outside of the digital marketing sector have a clear understanding of what you do. Many people feel that because they have Microsoft Word and Facebook, digital marketing is simple. The reality of this work requires a lot of knowledge and constant development of skills aligned with technological advancement. Ultimately, the specifics of your task are determined by the general plan, your position, and the size of the organisation.

Career prospects

As a potential Digital Marketing Executive, you are certainly thinking about Digital Marketing Career Opportunities.

A digital marketing executive will often be on a career path that leads them to being a digital marketing manager.

Read more: Job Profile – Digital Marketing Manager

Your immediate opportunities as a graduate are determined by the size and type of organisation you work for. Because of the fast-paced nature of the digital marketing industry, the more experience you gather early on, the more likely you are to advance to senior positions. Within two to five years, you can go from a junior position, such as digital marketing assistant or digital marketing executive, to a more senior position, such as digital marketing coordinator, or manager.In order to advance in senior marketing positions, it is becoming increasingly necessary to have additional certifications, some of those we have mentioned in the qualification section of this profile. When you acquire the position of digital account director, you’ll be in charge of managing accounts, strategy, and digital marketing campaigns. You’ll be given more duties, such as budgeting, training, and mentoring junior team members. As previously noted, with The Chartered Institute of Marketing (CIM), you can eventually earn chartered status.

Related Courses

The MBA and digital marketing components are combined in this one-year full-time program at the University of the West of Scotland’s London Campus. The MBA portion of the course looks at business practices and operations such as accounting, finance, and human resources, as well as how they are all related. This course allows students to specialise in digital marketing in a more specific manner, in addition to gaining a wide business perspective. The digital marketing section of the program is meant to enable those with a lot of experience with digital marketing to improve their skills and grow their careers. This course covers digital marketing strategy, management, social media marketing, search engine optimization, pay per click, email marketing, and influencer marketing.

Other related courses

FAQ Summary

A Digital Marketing Executive aids in the development of strategies for establishing a long-term digital relationship with customers.They plan and monitor the company’s continuous social media presence and launch optimised internet adverts in order to raise corporate and brand recognition.

The national average salary for a Digital Marketing Executive in the United Kingdom is £30,662, ranging from £20.000 to £46,000.

Digital Marketing Executives should have a bachelor’s or master’s degree in marketing. Taking into account that an MBA with digital marketing degree can assist you in getting the best jobs quicker.

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