Marketing Director
A Marketing Director works within marketing, brand and market research, applying specialist knowledge and practical skills to deliver...
Our MBA with Digital Marketing programme combines core business leadership skills with specialist expertise in online strategy.
MBA
One year full-time
September, January, May
MBA Digital Marketing is designed for graduates and professionals who want to develop strategic management expertise alongside specialist knowledge of digital marketing.
The course combines core business and leadership principles with specialist study in digital marketing strategy and contemporary marketing practice. You’ll explore strategic marketing, digital transformation and how organisations use data to inform business decisions and respond to changing markets.
During the course, you will:
The programme combines strategic business management with specialist digital marketing knowledge, preparing you to respond to the opportunities and challenges in today’s digital economy.
Develop a broad understanding of management, leadership and how business functions work together.
Explore digital strategy, customer engagement and the channels organisations use to build brands and drive growth.
Use case studies and project work to tackle practical strategic and marketing challenges.
Explore business strategy, leadership, decision-making and the relationships between core organisational functions.
Develop your understanding of digital channels, customer journeys, online engagement and data-informed marketing decisions.
Apply your learning to a major project or professional practice challenge linked to a real organisational issue.
Learn through lectures, workshops, case studies and collaborative activities. Assessment may include reports, presentations, strategic plans and project work.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Please visit our Postgraduate entry requirements page for information on our different entry requirements, including country-specific details for EU and non-EU qualifications.
We welcome applications from UK and international students.
You should normally hold one of the following:
We also welcome applications from applicants with relevant professional experience. Applicants with alternative academic, vocational or professional qualifications may be considered on an individual basis.
Work experience is not required for entry to the MBA. However, relevant professional experience is desirable.
If your qualification is not listed, please contact an Admissions Adviser for guidance on your eligibility to apply.
For applicants whose first language is not English, the University sets a minimum English language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training):
Common equivalent English language qualifications
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
For detailed information on English language entry requirements for international students, including accepted alternative qualifications and possible exemptions, please visit our English language requirements page.
Explore the career opportunities this course can lead to. The skills and knowledge you gain can prepare you for a wide range of roles across your chosen industry and support your long-term professional development.
Select your degree and preferred intake month.
Complete and submit the application form.
Provide transcripts and supporting materials.
We’ll review and send your offer quickly.
Confirm and start your student visa application.
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