The BA (Hons) Events and Tourism Management course at UWS develops the practical, creative and analytical skills needed for the events and tourism sectors.
BA (Hons)
Four years full-time or eight years part-time
September, January, May
The BA (Hons) Events and Tourism Management course develops the knowledge, practical skills and professional awareness needed for the events, tourism and related service sectors.
You will study specialist events and tourism modules alongside wider business and creative industries subjects. The course explores areas such as event planning, tourism operations, destination management, sustainability, customer experience, marketing, industry practice and strategic decision-making.
The course is structured across four stages: foundation, operational, managerial and strategic. You will learn through lectures, tutorials, presentations, practical sessions, industry-focused activities and, where possible, site visits.
This course is for students who want to work in events, tourism or related areas of the visitor economy. It is suitable if you are interested in planning events, managing experiences, understanding tourism destinations, working with people and solving practical industry problems.
Graduates can use this degree as a route into roles across events, tourism, hospitality, destination management, visitor attractions, cultural organisations, festivals, conferences and wider business settings. You may also progress to postgraduate study or professional qualifications in a related field.
Study specialist events and tourism modules alongside wider business, marketing and people management content.
Develop skills through practical activities, workshops, presentations, case studies, group work and industry-focused learning.
Progress from foundation and operational topics to managerial and strategic issues in events and tourism.
Full-time students typically attend nine hours of on-campus sessions per week, with sessions normally running for 12 weeks in each taught term. Learning may include lectures, tutorials, presentations, practical sessions, workshops, site visits, industry visits, case studies and group exercises.
The course is designed to develop the practical, creative, analytical and professional skills needed in events and tourism. You will build confidence in communication, problem-solving, teamwork, planning, critical reflection and industry awareness.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Please visit our Undergraduate entry requirements page for information on our different entry requirements, including country-specific details for EU and non-EU qualifications.
Applicants may also be considered with other academic, vocational or professional qualifications deemed to be equivalent.
Applicants whose first language is not English must meet the University’s English language requirements.
Explore the career opportunities this course can lead to. The skills and knowledge you gain can prepare you for a wide range of roles across your chosen industry and support your long-term professional development.

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