BUILD A CAREER IN INTERNATIONAL EVENTS MANAGEMENT

MSc International Events Management

The MSc International Events Management course develops critical, operational and strategic skills for careers in the growing international events sector.

Award

MSc

Duration

Two years full-time or four years part-time

Tuition Costs 2026/27

Study Location(s)

Course starting dates

September, January, May

International events for a changing world

Develop advanced skills for the global events industry

The MSc International Events Management course is designed for students who want to understand, plan and evaluate events in an international context. Events can shape destination identity, support creative enterprise, stimulate innovation, strengthen community cohesion and contribute to economic and social development.

You will study critical events, digital branding, practical event delivery, creative research, politics and policy in events and tourism, and specialist optional topics. The course is designed to produce critically informed and operationally capable events practitioners.

Learning combines online material, recorded conversations with academic and industry experts, face-to-face tutorials, case studies, presentations, discussion tasks and practical activities.

Who is this course for?

This course is for graduates who want to work in events, festivals, cultural events, tourism events, destination events, policy, operations, event planning or related management roles.

Where this degree can take you

Graduates may progress into event management, festival and cultural event roles, destination and tourism events, event operations, policy-related roles, consultancy or further postgraduate and doctoral study.

Course Details

International events focus

Develop critical understanding of the production, consumption and regulation of international events.

Industry-linked assessment

Complete practical assignments that mirror the kinds of work expected in the events sector.

Flexible final project

Choose between a dissertation and Developing Professional Practice project route.

Core modules

  • Critical Events Studies — 20 credits
  • Digital Branding — 20 credits
  • Practical Issues in Events — 20 credits
  • Creative Research — 20 credits
  • Politics and Policy in Events and Tourism — 20 credits
  • Marketing, Events and Tourism Dissertation — 60 credits

Optional modules

  • Content and Media Management — 20 credits
  • Digital Marketing Theory — 20 credits
  • Critical Concepts in Tourism — 20 credits
  • The Future of Tourism — 20 credits

Students normally take one optional module. Students may choose Developing Professional Practice instead of the Marketing, Events and Tourism Dissertation.

Modules use a standard delivery model with around four hours of contact time per module per week, combining online content with face-to-face tutorials or workshops. Teaching methods include lectures, recorded conversations, case studies, student-led presentations, discussion tasks and practical activities. Assessment is designed to reflect practical events industry contexts and may include reports, case studies, portfolios and presentations.

There are no formal placement arrangements. The course encourages students to experience work-based learning through volunteering or other roles. Students can take Developing Professional Practice instead of the dissertation, working through a partnership agreement with an employer on a sector-relevant project.

Students who successfully complete the required 180 credits, including the required core modules and project route, are eligible for the MSc International Events Management award. Graduates may progress to further postgraduate or doctoral study.

Entry Requirements

What qualifications do you need?

We welcome Scottish, UK and international students and consider all applicants on an individual basis.

Please visit our Postgraduate entry requirements page for information on our different entry requirements, including country-specific details for EU and non-EU qualifications.

Applicants will typically possess a degree or equivalent qualification. Where an applicant does not meet the standard academic entry requirements, other evidence may be considered on an individual basis in line with UWS recognition of prior learning or recognition of credit regulations.

Applicants may also be considered with other academic, vocational or professional qualifications deemed equivalent.

Applicants whose first language is not English must demonstrate English competence, usually through TOEFL 550 or above, IELTS 6.0 or above with 5.5 in each component, or equivalent.

Applicants should be ready for postgraduate study involving independent learning, online learning platforms, case studies, presentations, research and industry-focused assessment.

Careers across MSc International Events Management

Career Prospects

Explore the career opportunities this course can lead to. The skills and knowledge you gain can prepare you for a wide range of roles across your chosen industry and support your long-term professional development.

Our application process is simple and fast.

Our application process is simple and fast.

Ready to apply or just exploring? Follow these simple steps to begin your journey to a career-focused education in one of the world’s most exciting cities.
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