What can you do with an event management degree?
An events management degree will help you gain the necessary skills to become an events manager. This will involve planning and organising business, social and corporate events on behalf of a client. The events industry is dynamic, fast-paced and challenging.
Events come in various forms, from conferences and seminars to exhibitions and parties – you will need to know how to organise them in whichever form they take.
Event managers are responsible for planning and organising promotional, business and social events for organisations or agencies. They are liable for marketing the event properly to ensure the attendees are the target audience and the smooth running of the event on the day. Events are critical to establishing a brand name.
You will need to manage and oversee the entire process right from the planning stage, through to the execution and post-event evaluation. You will usually be a part of a team and will be responsible for delegating responsibilities throughout that team.
Natural career paths following an events management degree:
- Conference centre manager
- Event manager
- Hotel manager
- Outdoor activities/education manager
- Public house manager
- Restaurant manager
Career paths where you will have transferable skills:
- Charity fundraiser
- Marketing Executive
- Museum/gallery exhibitions officer
- Public relations officer
- Sales promotion account executive
- Talent agent
- Tourism officer
These should only be used as a guide. Many employers will accept applications from students that have studied a range of degrees.
The events industry is extremely competitive so having work experience alongside your degree can set you apart from your competition and enhance your CV. Any experience in a customer-facing role will provide you with the basic skills to succeed in an events role. There will be plenty of opportunities for seasonal work as many events organisations seek additional help from casual staff during busy periods. This will help you gain a basic skill-set and build a network of industry contacts that may be useful once you graduate.
At university, there might be opportunities to be involved with events management as university unions will often need help with organising events such as seasonal balls, fundraisers and society celebrations. You will need to show that you are enthusiastic and a hard worker as it may require you to work long hours and juggle several things at any one time.
The most common employers will often be large hotel chains, conference venues and wedding organisers. However, if you choose to specialise in one particular area during your studies, such as festivals or cultural and arts events, you can contact them directly about graduate vacancies. You may also want to consider managing events for the public sector, such as charities, that will host regular fundraising events.
How to enhance your CV
Through your degree, you will have learnt project management and organisation skills however, you will have also developed additional skills which will take you from junior to senior level. Your understanding of business combined with your creative skills will allow you to see events from conception to execution. Make sure the following skills are highlighted on your CV:
- Manage the logistics of planning and staging events, from conception to final delivery
- Budget or raise funds
- Market and promote your events
- Develop a strong awareness of customer service, working closely to a client brief
- Manage a complex workload.
Further study is not necessary if seeking employment in the events industry, and very few graduates go on to do so. You will have developed and honed the skills during your studies to be able to secure your first events role. However, while further study is not required, once you graduate you may want to invest time in gaining work experience – expanding your network of industry contacts and improving your industry knowledge.
What are events management graduates doing?
The most popular jobs held by those who studied for an events management degree in the UK include conference and exhibition managers (19%) and organisers and marketing associates (9%). Just 2.5% of graduates have gone on to do further study.
You’ll learn about managing projects, budgets and risk management and other operational skills needed to stage events and will develop your understanding of the important role that events have in communities at a local, national and international level. You will learn ways that events can be managed to achieve sustainability goals and have a positive impact on society.
UWS’s BA Management programme will help you develop the knowledge and skills sought after by employers. You’ll draw on your existing experience to better your understanding of management principles and practices to improve your organisation’s performance.
This course is ideal for those looking to study management for the first time, professionals looking to take the next step in their career, and existing managers wishing to develop and achieve formal recognition of their skills and experience.
Other related courses include:
- BA (Hons) Marketing Management
- BA (Hons) Leisure and Tourism
- BA (Hons) Hotel Management