Marketing Director
A Marketing Director works within marketing, brand and market research, applying specialist knowledge and practical skills to deliver...
The BA (Hons) Business & Marketing course at UWS develops your understanding of marketing, consumer behaviour, branding, digital marketing and wider business practice.
BA (Hons)
Four years full-time or six years part-time
September, January, May
The BA (Hons) Business & Marketing course combines a broad business foundation with specialist marketing knowledge and practical marketing skills.
You will study business, management and marketing subjects, with pathway-specific modules that explore how organisations understand audiences, communicate value, build brands and respond to changing markets. The course is accredited by the Chartered Institute of Marketing (CIM).
You will learn through lectures, tutorials, practical sessions, workshops, presentations, reports, business plans, project work and case study activity, helping you connect marketing theory with professional practice.
This course is for students who want to understand how businesses operate and how marketing shapes customer behaviour, brand strategy and organisational growth. It is suitable if you are interested in marketing communications, consumer behaviour, branding, digital marketing, sales, advertising or public relations.
Graduates can use this degree as a route into marketing, brand management, communications, digital marketing, market research, sales, advertising, public relations, business development or wider graduate roles. You may also progress to postgraduate study or further professional marketing qualifications.
Study marketing research, global marketing, consumer behaviour, digital marketing, branding and customer relationships.
The course is accredited by the Chartered Institute of Marketing (CIM).
Explore online interactions, digital analytics, customer experience and the role of marketing in modern organisations.
This specification covers entry from Level 8 onwards.
The course is delivered on campus. Full-time students can expect around three hours of contact time per module each week, with three modules typically taken each term. Learning may include lectures, tutorials, practical sessions, workshops, seminars, case studies, presentations, business plans and project plans.
You will develop business and marketing knowledge alongside skills in communication, analysis, creativity, team working, digital literacy, presentation and problem-solving.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Please visit our Undergraduate entry requirements page for information on our different entry requirements, including country-specific details for EU and non-EU qualifications.
Applicants may also be considered with other academic, vocational or professional qualifications deemed to be equivalent.
Applicants whose first language is not English must meet the University’s English language requirements.
Explore the career opportunities this course can lead to. The skills and knowledge you gain can prepare you for a wide range of roles across your chosen industry and support your long-term professional development.
Select your degree and preferred intake month.
Complete and submit the application form.
Provide transcripts and supporting materials.
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Confirm and start your student visa application.
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